For Advertisers
POME Sampling
Buddies is the leading provider of Point of Market Entry (POME) sampling in the UK companion pet market, currently delivering in excess of 600,000 Puppy and Kitten Packs to pet owners through our network of vet practices, breeders and cat charities.
Owners are given a free Buddies Puppy or Kitten Pack at first vaccination through the vet or a Buddies Puppy Pack at purchase through the breeder.
POME sampling works because the owner is sampled at a critical time in the pet's life when purchasing habits are being established. Samples received at this point are therefore of high value and are received - and acted on - with increased interest.
For vets, Buddies Puppy and Kitten Packs strengthen their relationship with clients by providing a useful and informative gift. The sealed packs are provided free to vets and free to their clients attending first vaccination. The packs are supplied with a receipt tag attached, which is an incentivised data-capture form. Recipients' data is captured when the pack is handed over, and the data returned to Buddies.
Buddies Expertise
The success of the current Buddies service is due in main part to the fast activation and close management of the vet / breeder networks, to ensure distribution is maximised.
The company's in-house Customer CareTeam speaks to every vet practice that uses the service every four weeks to ensure stock levels are right, remind practices to return receipt tags and to educate and motivate practices about the service.
Why targeted sampling?
- Trial encourages purchase
- Trial encourages loyalty
- Targeting means no wastage
Why Buddies Puppy and Kitten Packs?
- Reach consumers at a time when purchasing habits are being established
- Opportunity to reach a large group of consumers whose requirements are clearly defined
- Opportunity to reach consumers in an impactful way within a professional environment.
Don't just take our word for it!
98% of vet practices think it's very important to give clients information at
1st vaccination.
83% of practices say The Puppy and Kitten Packs are very useful to
their practice.
95% of practices strongly agree their clients are pleased with the packs.
90% of practices say it's a useful pack of products for a new puppy or kitten.
85% of practices strongly agree the packs provide authoritative information about puppies and kittens.
71% of practices strongly agree the packs help bond clients to the practice.
Source: 420 questionnaires completed and returned by veterinary practices handing out The Puppy and Kitten Packs/NSM Research. August 2004.
For further information about Buddies please contact Marianne Metaxas, managing director, Buddies on 01858 412123 or Marianne@buddies.co.uk.
